One of the best and certainly the first tool you must have is a website allowing you to communicate and keep your potential downline current with your activities and general business trends. This web-log or blog is both the heart and nerve center of your entire business. Because you totally control its use, it is more valuable to you than sites provided by any MLM for your use which are 98% tailored to promote their products and goals not yours. Having a blog provides you with the tool to immediately position yourself as an expert and brings your credibility and authority to a completely new level. You will have the leveraging power to stand toe to toe with all competitors and successfully market any products or services you choose. Your blog will serve as your single point of contact, introducing first time visitors and casual observers and providing direction for your downline. An effective blog is the perfect way to acquire tens and hundreds of thousands of email addresses for mere pennies. This is like finding a pot of gold at the end of your blog rainbow. Done right it will self perpetuate itself virtually forever and will fuel all of your business activities.
You want to look for a blog which will be self hosted so that you maintain 100% control over ownership and content. You will find blogging sites that will host it for you but they will have the ability to suspend your site potentially destroying countless hours of your effort. This could happen if they arbitrarily decide there is some perceived conflict of interest with your content for example. Not to worry, WordPress.org at this time is one self-hosted platform which can be tailored and customized to meet
your own specific needs.
Since you principally want to brand yourself, there is nothing wrong with using your own name for your domain name. Of course if it is already in use you’ll have to be creative but try to tend toward something simple. Ideally you want to settle on something that will never change. You don’t want to look forward to changing your domain name later on. If you need additional suggests keep in mind this site is updated several times a week and you are welcome to make comments or requests for specific information at any time.